Monica Viada is a graphic and visual designer born and raised in Miami, FL. She believes that strong design begins with a great idea and research. Her approach involves taking an idea and transforming it into something aesthetically pleasing, yet practical. In her practice Viada believes in effectively communicating across various audiences through the power of text. She works to constantly challenge herself by looking at things through multiple perspectives. Viada is a recent graduate from New World School of the Arts, an art conservatory program for the University of Florida, with a major in Graphic Design. For more information on this artist see: monicaviada.com or the gallery’s website is: cifo.org